Kite

 

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We’re a brand and communications studio that builds authentic brands people want to work for, buy from, rally around and invest in—brands that also make the world a little brighter for everyone who connects
with them.

 
 

About

 

BUILDING BRANDS PEOPLE BELIEVE IN.

An authentic brand is more than good looks or clever words. It’s a way of thinking about and acting on what really matters to your organization in an increasingly transparent, interdependent world. We act as advisers, advocates and allies—fully engaging with our clients to dig deep, distill the essence of a brand, and deliver results that make a bottom-line impact.

Mary Weisnewski, the founder of Kite, works directly with clients to help them leverage the power of their brands. Her passion for authentic brands and the results they deliver is the driving force behind one of the country’s fastest-rising brand firms. Since founding Kite in 2007, Mary has been an influential voice for authentic brands and the business results they deliver. She is known for her ability to help her clients institutionalize authentic brands and bring them to life in everything they do. She draws on a rare complement of analytical skill and creativity to reveal new insights and get fresh business results for clients. Her talent as a facilitator helps organizations gain the brand understanding and ownership vital to being ambassadors of an authentic brand. She is an enthusiastic champion of her clients and invests herself in building long-term relationships that deliver tangible value. Prior to establishing Kite, Mary was a principal and chief brand strategist for seven years at Methodologie, a leading Seattle design firm. She also worked at Parker LePla, a renowned brand strategy and communications firm. With Kite, she brings her years of experience together to deliver a seamless integration of the two disciplines.

Mary is a frequent writer and sought-after speaker on the power of authentic brands. She has written and contributed to articles on brand in publications including ABA Bank Marketing, Consulting Magazine, WA CEO, BrandChannel.com, Puget Sound Business Journal, Design Management Review, Museum News, Chronicle of Philanthropy, and American Way.

 
 

Approach

 

Authentic brands come from within. We dig deep to reveal the DNA of the brand and build it from the core, translating the strategy into on-target tools to drive operations, culture, design and communications. Our seamless integration of strategy and execution leads to brands that are true, connect on an emotional level and are meaningful to audiences. Our approach is also distinguished by the deep brand ownership and understanding we build across our clients’ organizations, leading to the belief and buy-in essential to long-term success. 

Building a Brand

REVEAL

  • Establish Brand Team
  • Conduct Brand Audit
  • Develop Preliminary Strategy

DEFINE

  • Facilitate Brand Workshop
  • Define Final Brand Elements
  • Establish Strategy Framework

IMPLEMENT

  • Create Visual and Written Brand
  • Initiate internal Education and Engagement
  • Initiate External Launch

MANAGE

  • Ensure Operational and Cultural Alignment
  • Deepen Employee Engagement
  • Infuse the Brand at All Touchpoints
  • Evaluate Brand Performance

Top ten assets of an authentic brand

DISCOVER WHAT HAPPENS WHEN A BRAND BECOMES REAL.
When a brand is authentic and becomes a compelling organizing principle that is infused in the business strategy, operations and communications, everyone benefits. MORE.

 
 

Services

 

Real Results? Yes, Please.

At Kite, we believe that brand is a business asset—a tool to move an organization forward whatever its stage, size or business model. We help new brands grow confident and strong. We revitalize large established brands. And we bring fresh energy and insight to build on the strengths of a brand at any phase or touchpoint.

Strategy

  • Brand Platform Development
  • Brand Audits, Benchmarking and Customer Insight Research
  • Communications Audits
  • Brand Workshops
  • Brand Architecture
  • Employment Brand Development
  • Naming
  • Tagline Development
  • Positioning
  • Message Development
  • Campaign and Launch Strategy and Planning

Brand Consulting

  • Education
  • Speaking
  • Facilitation
  • Workshops

Graphics

  • Brand Systems and Guidelines
  • Identities
  • Collateral
  • Annual Reports
  • Packaging
  • Sustainability Reports
  • Advertising
  • Copywriting and Editing
  • Production and Print Management

Interactive

  • Web Development
  • Web Strategy
  • Site Architecture
  • Interface Design
  • Interactive Annual Reports

Environmental

  • Environmental Graphics
  • Signage and Wayfinding
  • Event and Tradeshows
 
 

Clients

 

We work with values-driven clients who believe in the power of brand-from Fortune 500 companies and global nonprofits to visionary start-ups across diverse industries. We take pride in building strong relationships, looking out for our clients’ best interests and making valuable contributions to their success.

  • The Nature Conservancy
  • PeaceHealth
  • Peterson Sullivan
  • Point B
  • Point B Capital
  • Prithvi Solutions
  • Quosal
  • RedTech
  • Seattle Bank
  • The Seattle Foundation
  • The Skoll Foundation
  • TAF (Technology Access Foundation)
  • TechnoServe
  • Tectura
  • Touchstone
  • Unreal Engine
  • VoloMetrix
  • Washington Health Benefit Exchange
  • WealthCounsel
  • WB Games
  • Zones
 
 

Work

 

At Kite, brand strategy and execution work hand in hand to transform brand from a promise to a powerful experience. We help our clients tell brand-driven stories, educate and inspire employees, build trust and loyalty among stakeholders, and help missions come true.

All Strategy Identity Web Print Environmental
 
 

More

 

The Water Cooler.

You know the place on a website where people put all the good
stuff that doesn’t fit anywhere else? This is it.

News

The Jane Goodall Institute 08.01.15
We are pleased to announce our new partnership with the Jane Goodall Institute. This is a mission-driven and authentic organization—exactly the kind of values-based client we love to work with. We are looking forward to the work and supporting its mission to empower people to make a difference for all living things. MORE.

40 under 40 congratulations! 07.31.15
Congratulations to our client Brianna Jackson, CDSA Executive Director, who has been named one of the Puget Sound Business Journal's 40 Under 40. Brianna’s energy and innovation go a long way in helping to ensure that CDSA’s preschool and extended learning programs make a life long impact on the children they serve. MORE.

The Nature Conservancy 05.01.15
We are so excited to be working with The Nature Conservancy on both local and global brand and positioning initiatives. For over 50 years this organization has been making a huge impact—delivering on its mission to conserve the lands and waters on which all life depends since 1951. MORE.

Don’t throw the brand out with the bathwater 04.17.15
Managing a brand is a long-term commitment that must be approached with care. Our client Loft9 had a shift in its business plan so we worked together to ensure the positioning remained aligned, but without diluting the core brand elements, because you never want to throw the baby out with the bathwater. Check out the refreshed website that leverages both the relevant brand assets and the revitalized positioning. MORE.

Impressed by caliber of design 11.10.14
Kite has been working with the Washington Health Benefit Exchange on outreach communications with the objective to reach the unseen sectors of the population here in Washington State. “Language barriers may also arise when a person is new to the United States or simply due to the cloud of jargon that shrouds the health care industry.” Thanks to the State of Reform on its shout out to Kite, “Impressed by caliber of design for ‪@waplanfinder‬'s consumer-friendly, regional approach to health literacy.” MORE.

The TechnoServe Annual Report 07.28.14
We are honored to continue our partnership with TechnoServe, from revitalizing the brand and infusing it into all communications, to our most recent work on the design of its first all-digital Annual Report. TechnoServe is truly a brand-driven organization that made a difference in the lives of 2.2 million people in 2013. MORE.

BRAND-DRIVEN STRATEGIC PLAN 04.14.14
We worked with TechnoServe to reveal, develop and implement its core brand assets and here’s the latest communication tool to expand the story—the Strategic Plan. It presents how the organization will achieve its vision and double its impact by 2017. TechnoServe is making good on its vision to be the most effective catalyst and partner for transformative, on-the-ground, market-based solutions to poverty. MORE.

LEVERAGING BRAND TO DRIVE VIDEO CONTENT 02.14.14
Congrats to our client on leveraging the Loop brand into new video communications that are authentic, engaging and totally brand-driven. The brand and message platforms are business tools to help build strong relationships and move a product or organization forward. Loop is a sustainable and powerful tool to grow bountiful flowers and veggies. MORE.

Hill7 REAL ESTATE BRAND COMES TO LIFE 01.28.14
Nice to see new brands we helped develop come to life. The name Hill7 evolved from the loss of one of the “seven hills” of Seattle during the Denny Regrade. Creating a brand for new real estate development is different because there is no tangible product to evaluate and experience. But it’s also the same in that it’s about developing a brand that authentically presents what the actual experience will be once it’s built. MORE.

THE TOP 3 BRAND WINNERS AND LOSERS FROM 2013 12.31.13
Although these may not be the brands many would put at the top of their lists, they have “inspired, influenced and compelled… or continued to disappoint.” We like that Netflix is on the winners list – we believed it would survive and thrive during its bumpy adjustment that strengthened some relationships and sacrificed others. MORE.

KITE’S BRAND EXPERT MARY WEISNEWSKI INTERVIEWED ON NPR’S MARKETPLACE 10.18.13
Marketplace called us to talk about place branding, and in particular Alabama’s state branding. They asked for examples of winning state slogans and they asked for examples of flops. We helped to inform the story and at least got a couple of lines of the interview in the article! MORE.

3 Kite Clients make the 100 Fastest-Growing Private Companies in WA list 09.12.13
We get to work with the smartest clients who really know how to deliver on their brands. Congratulations to 3 of our clients—Brightlight Consulting, Loft9 and The Mosaic Company—as they all made the Puget Sound Business Journal’s 100 Fastest-Growing Private Companies in WA list. “Because the list highlights fast growth, it is one of the most dynamic lists published by the Business Journal each year.” MORE.

Presenting TechnoServe’s 2012 Annual Report. 07.12.13
We love the smell of fresh ink on paper. The results are in. The strategy & design is complete and the Report printed. Congrats to our client TechnoServe who last year made a difference in the lives of 2.9 million people in more than 30 countries. Check out the AR and learn more about their impact and measurement. MORE.

BioCyle Magazine showcases a client, and Kite. 06.28.13
Brand strategy is a business tool to help an organization reach objectives and strengthen its impact. Congratulations on the coverage and great work, King County! "Our main goal was to come up with a brand and message that was authentic and true, and I think that is what has made our effort such a success and will give this brand longevity," Kate Kurtz, KCWTD. MORE.

2 Kite clients selected for the 41 Hottest Companies in Seattle. 04.04.13
Big shout-out to our clients VoloMetrix and Context Relevant. Chosen out of 1,348 companies, both were selected as one of the 41 'Hottest Companies in Seattle'. In addition, VoloMetrix was selected into the final Top 25 Cloud Startups for CIO. VoloMetrix develops cloud-based analytic software to measure “social enterprise intelligence.” And Context Relevant is a leading provider of Big Data analytics modeling and analytics software. Both are well on their way to building strong brands. MORE.

CELEBRATING ITS 60TH WITH A REVITALIZED BRAND. 03.01.13
It’s been our pleasure to work with the firm over the last year to reveal its authentic brand, and execute internally and in all communications. “Our brand is everything people think, associate and experience about our firm,” said Debby Keegan, Marketing Director. “The excitement around it has been contagious and we’re all very proud to introduce it to the market and the community.” Check it out! MORE.

TECHNOSERVE LAUNCHES A STRENGTHENED BRAND. 02.14.13
We have partnered with the organization over the last year and a half to help them move the brand forward and power the impact of the work they do around the globe. Said Bruce McNamer, President and CEO “…to examine our brand in parallel with our strategic planning – a wide-ranging review of who we are, what we do and where we’re going…this update is not about TechnoServe being a different organization. The elements of the brand – our mission, vision, values, logo and key messages – are a living and accurate reflection of what we are today.” MORE.

CONGRATULATIONS TO OUR CLIENT LOFT9! 01.04.13
The new Loft9 website launches. We have partnered with the firm since its inception to develop and build a brand that is authentic and meaningful to its audiences. As a winner of Consulting Magazine’s Small Jewel Award and Best Firms to Work For in 2012, we are honored to work with such a great team that brings the energy, brainpower and effectiveness needed to generate powerful outcomes for its clients. MORE.

BRAND IS A POWERFUL BUSINESS TOOL TO MOVE AN ORGANIZATION FORWARD 12.19.12
With years of experience working with local to international nonprofits to reveal and build their authentic brands, there is a lot we love in this paper. Brand is a business tool to move an organization forward, “to create greater social impact and tighter organizational cohesion.” It is a driver to inform actions and decisions, and sits at the core of the organizations strategy. MORE.

MAKING AN IMPACT WITH IMAGES AND TEXT. 11.11.12
A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text. This is relevant for all organizations reaching out to with audiences, and even more so for nonprofits asking for donations. Adding text to the image is going to power the impact, story telling and call to action. “…you should accompany your statements with photos and, perhaps, descriptive text. Clearly, if the imagery directly supports your claims, so much the better. But, even if such photos don’t exist, you should still include relevant images.” MORE.

AMERICAN RED CROSS SOCIAL ENGAGEMENT HANDBOOK IS GOOD EXAMPLE. 06.27.12
When developing a social media policy it must align with the organization’s goals and brand, and be a useful tool that can be used throughout the organization. Of the many examples of social media handbooks online, the Social Engagement Handbook from the American Red Cross is much admired. Created by Wendy Harman of the Red Cross, it’s now been updated to version 2.0. MORE.

A CATALYST AND PARTNER: INTRODUCING TECHNOSERVE’S UPDATED MISSION AND VISION. 06.18.12
Together with our partner Brotherton Strategies, Kite has been working with TechnoServe to audit and redefine its brand. Today, with the launch of the 2011 Annual report designed by Kite, the international organization announced its new Mission and Vision Statements: “We wanted to define our identity in a way that rang true with our founding principles, but also reflected our growth and evolution. And we were determined to get it right, because brand is more than just a logo – it’s what we do and say, as well. It’s everything associated with our organization.” MORE.

SHOUT OUT FOR OUR CLIENT: KING COUNTY LAUNCHES ITS NEW BIOSOLIDS SOIL AMENDMENT BRAND. 02.10.12
Turn your dirt around with Loop; it’s good for plants, people and Puget Sound. Kite worked with King County to reveal and develop a brand strategy and assets for its biosolids soil amendment product. The result: an ingredient brand named Loop. Loop was recently launched with much success at the Northwest Flower & Garden Show. “Establishing a brand for our biosolids product gives us a great platform to communicate the benefits of the product to our customers and the people of this region,” said KCWTD Director Pam Elardo. MORE.

Articles

BRANDING BIOSOLIDS CLOSES THE “LOOP”
BioCycle Magazine

How to Capitalize on the Value of your Brand
Puget Sound Business Journal

Why Invest in Brand and Where You Should Begin
Nonprofit World

How Tangible is Your Brand?
Design Management Review

Sharpen Your Competitive Edge with Tangible Brand
ConsultingMagazine.com

Why Should Nonprofits Invest in Brand
BrandChannel.com

Brand for Nonprofits: It’s about Trust
Puget Sound Business Journal

Trust as a Tangible Brand Attribute: How honesty leads to ROI
BrandChannel.com

Bypass the Brain and Go Straight to the Heart
BrandChannel.com

Top ten assets of an authentic brand

DISCOVER WHAT HAPPENS WHEN A BRAND BECOMES REAL.
When a brand is authentic and becomes a compelling organizing principle that is infused in the business strategy, operations and communications, everyone benefits. MORE.

 
 

Say Hello

 

Call. Click. Take your brand to new heights.

 

206.306.6515

EMAIL KITE

Mailing address:
P.O. Box 25660
Seattle, WA 98165

 

Straight Talk on Brands

Mary Weisnewski is a passionate voice on the power and value of authentic brands.
To schedule a speaking engagement for your own organization,
please email, or call 206.306.6515.